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About Nykaa
The Nykaa Story
India's Leading Beauty & Lifestyle Company
Nykaa is built on a vision to bring inspiration and joy to people everywhere, every day. Founded in 2012 by Falguni Nayar as a digital-first, consumer-tech platform, Nykaa was created to make beauty a mainstream choice in India, transforming a previously underserved market into a thriving ecosystem.
Over the years, Nykaa has evolved into a powerful house of brands and platforms, expanding beyond beauty into fashion and B2B. With offerings such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore, along with its international expansion into the Middle East through ‘Nysaa’, Nykaa continues to redefine how consumers discover and shop.
Today, Nykaa serves over 52mn+ customers through its seamless blend of online experiences and 276+ offline beauty destinations. From expert-led content and tutorials to vibrant communities of beauty enthusiasts, Nykaa combines commerce with education to empower consumers in their personal journeys.
At the heart of Nykaa lies an unwavering commitment to authenticity and customer- first thinking. With over 4000+, 100% genuine brands across makeup, skincare, haircare, fragrance, wellness, and fashion, Nykaa offers a thoughtfully curated assortment spanning domestic favorites, global icons, luxury labels, and emerging cult brands. Its Global Store further connects Indian consumers to some of the world’s most coveted names, backed by strong supply chain and marketing expertise.
Nykaa’s growing portfolio of owned brands, including Nykaa Cosmetics, Dot & Key, Kay Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumery, Earth Rhythm alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, reflects its focus on innovation, quality, and consumer delight.
Derived from the Sanskrit word ‘Nayaka,’ meaning one in the spotlight, Nykaa celebrates individuality and self-expression. As a trusted companion, Nykaa is committed to helping every consumer discover their unique identity and style because every expression deserves to shine.